Gen Z Opinion Survey on the labour market and professional career approach
Gen Z Opinion Survey on the labour market and professional career approach.
RESEARCH
Help us understand your GENERATION!
Students of the University of Wrocław are almost entirely representatives of Generation Z. What do they think about the labour market? How do they define professional development? What drives their choice of future employers? What career path do they want to pursue?
The Academic Career Office (ABK) of the University of Wrocław seeks answers to these and many other questions through the study: Gen Z Opinion Survey on the labour market and professional career approach.
WHO ARE YOU GEN Z?
If you were born between 1995 and 2012 – you are GEN Z.
GEN Z is also referred to as the Snowflake Generation or Yummies. It is the first generation to grow up in a fully digitalized society. From numerous studies, we know that for Generation Z, professional work is rarely seen as a determinant of life fulfillment. Members of Generation Z aim to have a real impact on the world around them, act in accordance with their values, and engage in meaningful activities. Described as active on social media, vocal about social injustice, discrimination, and climate issues, they are often misunderstood by older generations, who accuse them of entitlement or overly high salary expectations. Do you think this is a fair description?
STAGES OF OUR STUDY
Stage I involved desk research, covering both Polish- and English-language studies that examine Generation Z in the job market, describe their lifestyle, values, and social life. (stage completed)
Stage II consisted of conducting a focus group study with students from the University of Wrocław who belong to Generation Z and were willing to share their thoughts and opinions on work, career paths, and the modern labour market. (stage completed)
Stage III – HAS JUST BEGUN!
We are now launching a quantitative study open to ALL STUDENTS of the University of Wrocław aged 18 to 29.
HOW TO PARTICIPATE IN THE STUDY?
To participate in the study, simply fill out the Forms questionnaire we have prepared, available via this link.
Completing it should take about 10 minutes. The study addresses topics related to studying and the labour market.
WHY IS IT WORTH PARTICIPATING IN THE STUDY?
You have a chance to share your opinion! Let us know your expectations, goals, and how the University can better support you in pursuing your career path.
You can influence real change! Your responses will help us introduce workshops, webinars, or training sessions tailored to the needs of University of Wrocław students. A collective, anonymized report and key conclusions will be presented to the University authorities and business partners who regularly hire our students and graduates.
Help science grow! By participating in the study, you’ll provide us with valuable insights into Generation Z.
Break the stereotypes! If you belong to Generation Z and disagree with certain opinions about your generation, that is great! By participating, you can share your perspective on Generation Z, and we make sure your voice will be heard.